Case Study

Case Study

Case Study

Case Study

White Fox Boutique x Alice Briffa

The Campaign

As a devoted fan of White Fox Boutique, Alice was the natural choice when the Australian fashion powerhouse sought to collaborate on a series of TikTok videos.

Renowned for her vibrant GRWM clips and captivating hauls, Alice’s fashion-forward content perfectly aligned with the brand's youthful and trendy aesthetic.    

The partnership resulted in four dynamic, visually appealing pieces of content that resonated deeply with her audience and White Fox Boutique’s style-savvy followers. Together, the videos garnered an impressive 225,800 views, with fans eagerly requesting more.

Alice’s ability to blend her authentic style with the brand’s vision underscores the impact of strategic influencer collaborations in driving engagement and brand loyalty.

The Influencers

The Platforms

Coca-Cola Truck 2023

Activation

Superdrug Presents 2023

Strategy

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Agency

IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards
Superdrug Agency of the Year