Case Study

Case Study

Case Study

Case Study

Proactiv x Alice Briffa & Angel Astride

The Campaign

Proactiv launched a dynamic influencer campaign to mark its UK relaunch to raise awareness online and in Boots stores across the UK. Recognising their journeys with acne-prone skin, Alice and Angel were invited to participate as authentic voices for the brand.  

After incorporating Proactiv’s products into their skincare routines, both creators experienced noticeable improvements and were eager to share their transformations with their audiences. Their genuine enthusiasm translated into highly engaging and interactive content, resonating deeply with their followers and reinforcing the effectiveness of Proactiv’s solutions.  

This campaign showcased the power of real results and highlighted the value of partnering with relatable influencers to drive meaningful connections with target audiences.

The Platforms

Coca-Cola Truck 2023

Activation

Superdrug Presents 2023

Strategy

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Agency

IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards
Superdrug Agency of the Year