Case Study

Case Study

Case Study

Case Study

Too Faced Cosmetics x Zainab Hassan

The Campaign

With the festive season in full swing, Too Faced teamed up with wellness and beauty creator Zainab to craft captivating TikTok content featuring its holiday gift sets.

Known for her wholesome and inspiring approach, Zainab was the perfect choice to showcase how these stunning products can elevate holiday make-up looks and inspire her audience to explore Too Faced’s Christmas collection.  

In her tutorial, Zainab spotlighted the Precious Gems Eyeshadow Palette and Lip Injection Maximum Plump Duo. She demonstrated how the jewel-toned shadows capture the brilliance of precious gems, while full, glossy lips and fluttery lashes completed her polished, party-ready look. The result? A glamorous yet achievable style, perfect for the season’s celebrations.  

The collaboration resonated deeply with audiences, with Zainab’s content amassing over 286,000 views since launch—a significant achievement for both the creator and Too Faced. This partnership beautifully highlights the power of authentic storytelling in showcasing holiday beauty essentials.

The Influencers

The Platforms

Coca-Cola Truck 2023

Activation

Superdrug Presents 2023

Strategy

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

Ready to elevate your brand with N2Ocial?

Award Winning Agency

IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards
Superdrug Agency of the Year