Alice partnered with Tangle Teezer to showcase its innovative brushes in a back-to-school campaign, adding a personal touch as she embarked on her first year at university.
Chosen for her long, gorgeous hair and high UK audience, Alice highlighted how Tangle Teezer became her go-to solution, simplifying her hair care routine just when she needed it most.
Her authentic and relatable content in the form of a GRWM resonated with her audience, earning over 145,500 views and counting, with an impressive 93% of viewers based in the UK. By seamlessly integrating the product into her routine, Alice not only hit Tangle Teezer’s campaign metrics but also proved the brand’s relevance for students looking for effective hair care solutions.
