We created unique target groups that focused on the brand's core demographic. Then, we conceptualised all content and the strategic calendar plan for the year to hit these target groups best. We also delivered in-person tasting events, hosting exclusive pop-ups in trendy bars to prove the brand’s credibility as a premium spirit.

We collaborated with renowned mixologists, gin experts and influencers throughout the year to showcase the brand’s uniqueness with coveted recipe ideas, tips and tricks.

To drive sales, we connected social media with retail shopping through a third party, such as Tesco and Waitrose. We furthered this by implementing mass sampling across retailers, including Tesco, JS, ASDA and Morrisons.

Brand Storytelling: Leverage the unique story of Martin Miller's Gin—its useof Icelandic water and dedication to quality.​

Strategic Collaborations: Partner with luxury bars that align with Martin Miller’spremium image​ to fostercredibility.

Targeted Advertising: Use targeted social advertising to reach new customers.

We would create defined customergroups to target per product, personalising the content to engage them best. Tostand out in the crowded social media sphere, we’d elevate the brand’s contentto strengthen the relationship between Martin Millers and its customers.