Case Study

Case Study

Case Study

Case Study

Universal Music Wicked x A.J. Artistry

The Campaign

In anticipation of the highly awaited Wicked film hitting screens, Universal Music UK sought out innovative and artistic creators to bring the iconic characters of Glinda and Elphaba to life ahead of the UK premiere.

Among the talent they discovered was Amy, whose TikTok showcases bold, eye-catching, and outlandishly creative Halloween looks. Impressed by her artistry and flair, they knew she was the perfect choice. Amy flawlessly recreated Elphaba’s iconic, green-faced look, captivating audiences and amassing over 106,000 views on Instagram and 78,000 on TikTok, numbers that continue to grow. Her impeccable attention to detail and swift turnaround were exactly what Universal Music UK needed, and she delivered beyond expectations, leaving a lasting impression with her stunning transformation.

The Influencers

The Platforms

Coca-Cola Truck 2023

Activation

Superdrug Presents 2023

Strategy

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Agency

IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards
Superdrug Agency of the Year