We created an innovative in person experience called Salon X, where we invited influencers and PR invitees to a secret salon. They experienced a full four-step routine of the Lamellar Shine range and had to guess the brand at the end. Influencers were then encouraged to share their experiences across their social channels, sparking curiosity and driving followers to book appointments.

Influencers created a variety of different content styles, demonstrating how to use the products in both the salon and at home. A clear call to action was included throughout, encouraging customers to visit Superdrug and purchase the full range.

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The campaign generated strong engagement across influencer content, with followers eager to learn more and try the products themselves. The buzz surrounding the 'secret salon' reveal led to high interaction and meaningful discussions about the TRESemmé Lamellar Shine Range. By combining fun, authenticity, and a creative call to action, we turned the secret salon into a must-visit destination, driving foot traffic and sparking excitement for the new range.

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