We introduced the concept "60 Years of Superdrug, 60 Seconds of Fun," turning the milestone into a series of playful influencer-led challenges across Meta and TikTok.
These included blindfolded candle scent guessing, applying face masks to blindfolded friends, and vox pop-style videos capturing public reactions to mist scents, highlighting each of the Limited Edition products. This approach encouraged participation from influencers and their friends, families, and online communities.
The campaign achieved a high 3% engagement rate within a week, demonstrating the power of creativity to spark excitement and build connections.
By blending fun with product discovery, we highlighted the products in a unique way that spoke directly to Superdrug’s distinctly British and playful audience.
