Understanding the huge spike in searches for home treatments and Tik Tok style step-by-step transformation trends we proposed taking the physical event platform we’d launched in 2019: ‘Superdrug Presents’ into a live virtual event, streamed on Instagram for 200 lucky attendees.
Hosted by make-up creator Samantha Harvey, she heroed a trending make-up look, whilst interacting live with the audience, allowing them to ‘create along’ through a step-by-step guide.
A first.
Purchasing a ticket ensured viewers received a gorgeous beauty box to their door, filled with the products & tools needed to create the look.
