Hosted by make-up creator Samantha Harvey, she heroed a trending make-up look, whilst interacting live with the audience, allowing them to ‘create along’ through a step-by-step guide.
A first.
Purchasing a ticket ensured viewers received a gorgeous beauty box to their door, filled with the products & tools needed to create the look.
Understanding the huge spike in searches for home treatments and Tik Tok style step-by-step transformation trends we proposed taking the physical event platform we’d launched in 2019: ‘Superdrug Presents’ into a live virtual event, streamed on Instagram for 200 lucky attendees.
Attendees had the chance to win the entire product range if they posted their finished look on Instagram with the hashtag#SuperdrugPresents, generating huge amounts of organic content. And with over a quarter of a million engagements online and a 100% positive sentiment, thePresents Masterclass became a space that brought makeup lovers together at a time when physically, they couldn’t be.
