We collaborated with teen influencers who seamlessly integrated the collection into their daily routines, showcasing its appeal to their friends while also partnering with parent influencers to highlight its suitability for their children. This dual approach demonstrated the collection’s relevance across both demographics, emphasising how teens’ preferences directly influence purchasing decisions, creating awareness, consideration and, most importantly, a long-term approach to brand loyalty.
Our campaign significantly boosted positive brand sentiment and cultivated a sense of community among teens. The excitement generated by teen influencers within their online community expanded Indu Beauty’s reach, further strengthening the brand's connection with its Gen Alpha audience.
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