For this campaign, we blended the excitement of festivals with the influence of top content creators to have the ultimate Summer of Fun!
Festivals are bigger and more popular than ever, with millions of festival-goers sharing their experiences on social media before, during, and after the event. We tapped into this trend by inviting 12 influencers to showcase their ultimate festival looks using all Studio London.
Our campaign was designed to stand out across social media, with content that broke away from the usual bedroom setups. In addition to festival looks, the influencers also created pre-festival makeup tutorials, which resonated with their audiences as they could easily recreate these stunning looks for their upcoming festival events.