Highlighting the brand’s signature 3-step skincare routine and the LipTide Lip Oil, the collaboration couldn’t have been timelier. Alice, embarking on her university journey, and Yasmin, starting college, perfectly represented the campaign's youthful, fresh-faced energy.
Both creators infused their personal flair into showcasing the products, crafting relatable, easy-to-follow skincare routines tailored to their audiences. The results speak for themselves: their content amassed an impressive 826,000 views, with 98% of the audience hailing from the UK. This engagement underscores not only the effectiveness of the campaign but also the creators’ ability to connect authentically with their followers.
Alice and Yasmin’s contributions highlight how BYOMA’s products seamlessly integrate into daily life, offering practical, reliable skincare solutions for students and beyond.
