We leveraged the power of TikTok Lives to promote eight of Superdrug’s own-brand ranges, including Studio LDN and B. Skin. By collaborating with influencers such as Joe Baggs, Snatched by Will, and Leanne Page, we created three dynamic live events:
An exclusive in-store sleepover with make-up tutorials and live podcast-style dilemma Q&As.
A skincare myth-busting session with interactive giveaways.
A holiday-themed spin-to-win game with exciting prizes like £500-holiday vouchers and product-filled suitcases.
These TikTok Live activations generated nearly one million engagements, blending the excitement of online interaction with the reality of in-store experiences. This approach not only solidified Superdrug as a fun and exciting brand that puts its audience at the forefront but also emphasised its commitment to giving back to the community, inviting viewers to share ideas and engage in meaningful ways while offering valuable insights into the world of all things beauty and lifestyle.
