Evie recently collaborated with Altruist to promote its innovative SPF50 Primer, a product developed by Dr Andrew Birnie, a leading Consultant Dermatologist and skin cancer surgeon, in partnership with a professional make-up artist.
This collaboration held special significance for Evie, as skin cancer has personally impacted her family.
With her deep understanding of SPF's critical role in skin health, Evie authentically conveyed the importance of sun protection through her content. Her heartfelt message resonated strongly with her audience, reaching over 80% of her female followers and inspiring many to prioritise SPF in their daily routines.
This meaningful partnership highlighted the benefits of Altruist's SPF50 Primer and underscored the power of storytelling in spreading awareness about the importance of sun care.
