indu Teen Beauty is on a mission - to bring make-up, skincare and beauty products to a teen audience. They're already making waves in the beauty industry by developing products that cater specifically to teenagers, created by their indu Committee.

To support its first-ever pop-up event in London, indu tasked us with finding the perfect content creators to spread the word on their socials, creating looks to inspire the target audience – Gen Alpha.

The main aim was to promote tickets for the event and introduce indu as a new brand for the influencers’ audiences.

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As a young generation, Gen Alpha is highly influenced by social media and peers' opinions. They seek out authentic, purpose-driven content from like-minded individuals. So, to connect with them on social media, we wanted to source creators who were Alphas themselves so the audience would easily relate to them. That way, the audience could understand how the indu products would work for their age group to create fresh, fun looks.

We aimed to find influencers with high engagement in beauty and Get Ready With Me content to show off the indu range on the right skin tones and types to appeal to a youthful audience. We actively sought creators with predominantly teenage followings to ensure we hit the right demographic.

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We collaborated with six influencers, including sisters Sienna and Keira Walker, who shot GRWM content using the indu range.

The chosen creators also attended the pop-up to create content showing off the experience itself. Plus, they all created post-event looks using the new make-up range.

We briefed that all content produced needed clear CTAs to visit the event website, encouraging people to book tickets.

The campaign ran for three months, producing 18 pieces of content. Each creator made organic videos of their regular routines showing off the indu range. We gave them free rein to create content in their usual styles to ensure authenticity – wielding incredible results.

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