This campaign was unique in its focus on empowering people of color to better understand their hair, providing both informative guidance and a personal, relatable experience that resonated deeply with the target audience.
Our Shea Moisture Campaign was designed to educate individuals with curly hair about the importance of understanding their unique curl types and selecting the right products to nurture their hair. Including men, women and families, our influencers offered valuable haircare insights while promoting healthy hair practices.
