Case Study

Russell Hobbs

The Campaign

Air fryer sales have skyrocketed in recent years, now surpassing traditional gas and electric ovens in popularity.

Platforms such as Instagram and TikTok have fuelled the surge as many users share innovative recipes and cooking tips.

To promote its new range, we partnered with Russell Hobbs and selected six food-focused content creators to demonstrate the convenience of these air fryers in their kitchens.

The Influencers

The Platforms

Activation

Each creator showcased the versatility of the air fryer by creating a variety of dishes, from burritos to cookies. This diverse approach highlighted the air fryer’s multi-functional capabilities and helped reach a broad range of target audiences.

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Strategy

Results

The campaign drove 105 sales on russellhobbs.com, a remarkable result driven by the creators’ mouthwatering recipes. With over 60,000 saves accumulated, it’s clear the content resonated with audiences.

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The Numbers

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Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

coming soon

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Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

coming soon

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From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

coming soon

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From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

coming soon

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Case Study

Case Study

Case Study

Case Study

Russell Hobbs

The Campaign

Air fryer sales have skyrocketed in recent years, now surpassing traditional gas and electric ovens in popularity.

Platforms such as Instagram and TikTok have fuelled the surge as many users share innovative recipes and cooking tips.

To promote its new range, we partnered with Russell Hobbs and selected six food-focused content creators to demonstrate the convenience of these air fryers in their kitchens.

The Influencers

The Platforms

Activation

Strategy

Results

‍

The Numbers

##

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

##

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

##

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

##

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Award Winning Agency