In a post-COVID world where convenience is key and people prioritise personal needs, we showcased how Superdrug’s flu vaccination service makes it easier than ever to stay protected.

By partnering with like-minded lifestyle and fitness influencers, we demonstrated how a quick visit to Superdrug could seamlessly fit into their hectic routines, allowing people to focus on what matters most.

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Instead of the usual “come with me for a flu jab” approach, we creatively integrated the vaccination into everyday moments, like working out or managing a busy family life, showcasing how it fits effortlessly into any routine.

This strategy reinforced Superdrug’s reputation as a brand that understands its customers’ needs, driving strong engagement and positive sentiment.

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