Maia Gray, the face behind @its_just_acne, is a trailblazing content creator and skin positivity advocate.

Known for her unfiltered, authentic approach to skincare and confidence, Maia has built a loyal community by sharing her journey with acne and empowering others to embrace their natural beauty. Her content spans honest skincare reviews, expert tips, and relatable lifestyle posts, creating a safe space for her audience to feel seen and supported. Maia has collaborated with some of the industry's leading brands, including CeraVe, Dermalogica, and Boots, bringing her signature authenticity to every partnership. With her passion for breaking stigmas and promoting self-love, Maia continues to inspire her audience and set new standards in the skincare and beauty space.

Brands she’s worked with:

Biore UK, Garnier, Nivea, NYX Cosmetics, Topicals, Nip and Fab, Dr Dennis Gross, La Roche Posay, etc

Magazine features:

Glamour Magazine, ELLE Italy, ELLE India, Cosmopolitan Japan, interviewed by BBC Radio 4 Woman’s Hour, BBC Radio London and The Tamron Hall Show in the United States. More recently, she has been featured on ITV2 “ Georgia Toffolo: In Search of Perfect Skin”, Boots U.K: “My Skin, My Superpower” Campaign, including Boots U.K Magazine to name but a few.

Charity work:

Changing Faces UK, a charity that supports individuals with visible differences.